Free Workshop! Trademark Basics – It’s All in a Name

Register online for our FREE Trademark Basics workshop: https://libraries.wright.edu/events/trademarks 

Saturday, Oct. 27, 10:30 a.m. – 1:00 p.m. Dunbar Library, Room 241/242

A trademark is a powerful tool for establishing your name in the marketplace. Jay Sorensen, the inventor of the Java Jacket®, has remarked that his trademark is more valuable than his patent. Why? People remember the trademark of his product, not the patent number. How do you go about getting a trademark or service mark?   How do you avoid the dreaded “cease-and-desist” letters? The first thing you have to do is to determine whether your trademark conflicts with current marks being used in the marketplace. It is not as simple as typing in a word in the USPTO trademark research database, TESS. For example, a search for the word juice would look like this: *j{v:2}{”sc”}*[bi,ti]. This type of search is called “pattern matching” and it will be explained and covered in the workshop. You also need to consider similar sounding words regardless of meaning, foreign equivalents, transposition of words, synonyms, design and more!

The Wright State University Libraries’ Patent and Trademark Resource Center (PTRC) is offering a free trademark workshop for beginning entrepreneurs and small businesses. Join us Saturday, Oct. 27, 10:30 a.m. to 1:00 p.m. in Room 241 of the Paul Laurence Dunbar Library on the WSU campus.

Designed for those with little to no knowledge about intellectual property marks, the workshop will review trademark basics, including the differences between federal, state and common law marks. The mechanics of searching registered marks will be demonstrated using the U.S. Patent and Trademark Office Web site and the USPTO trademark database TESS.   A hand’s on portion will allow participants to practice some of the skills learned during the workshop.  A TEASPlus application filing will be demonstrated.  Evidence of use and specimens will also be explained.

Seating for the workshop is limited. For more information, contact Ran Raider, government and history librarian for the University Libraries, at ran.raider@wright.edu or by calling (937) 775-3521.

Registration is required: https://libraries.wright.edu/events/trademarks

In 2000, the WSU Libraries were designated a Patent and Trademark Resource Center (PTRC) by the US Patent and Trademark Office (USPTO).

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